How to build trust running your business in a softer, feminine-led way

As women in business, I have noticed that we are heavily primed to believe that our businesses will not survive unless we participate in pushy, forced, contrived (and even unethical) business and marketing practices.

Like much of what I talk about in my work, I see this as stemming from the masculine-focused ways that we’ve been unconsciously taught to live, relate, work and achieve in the world.

And this isn’t because the masculine is at all bad. It’s because when the masculine exists without the feminine, when we diminish, override or neglect her value in the world, then we create normalised structures that are distorted.

In the business and marketing world, a big part of this masculine-feminine imbalance is the focus on outcome over process. Of results over heart. Of doing things as a means to an end, instead of our actions serving as a natural embodiment of our values, purpose and organic path.

This is so obvious in our current world, where we’re constantly fed so many beliefs around what it means to be successful and fulfilled in our world. We see so many examples of people achieving in ways that require manipulation, hustle and force- this results in our subconscious no longer trusting in more sustainable, heart-based practices.

And this is where unethical business practices that prey on fear and scarcity arise.

Yet it’s the softer, more feminine practices that are key for us as women in business. Because when we focus predominantly on unbalanced masculine-led strategies instead of nurturing the feminine in our business, we no longer feel in integrity with our deeper nature.

The question is though- how do we actually develop a deeper trust in these more natural, feminine-infused practices, when so much of our world tells us that we need to use distorted masculine approaches to succeed in business?

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If you’d like to read on, the full piece of writing now lives in the Gentle Creation ebook.

Belinda x