If you’re here, you already know the power of online content to draw people to your business and create natural, unforced sales.
Yet you might also believe that content has to look a certain way. Loud. Authoritarian. Snappy. On-trend. Creating urgency. Hitting pain points. New content churned out relentlessly. Videos. Reels. Big online communities.
Much of that did not feel natural to me (and as a result, felt hard to action or feel inspired by). So I grew a business through creating gentle blog content that felt organic and true to my heart. And what I found in the process, is that there is something very powerful about creating content from connection, rather than trying to convince and convert through tactics and trends.
Instead of worrying about conversion, my questions around my content became, Am I sharing my true message through my content? Is my content creating connection with the people I know my work can support? Am I creating my content in authentic ways that actually reflect the true essence of my work/offerings? Can people feel who I am and what I value through the content I share, even if I don’t directly share my personal life/lifestyle? Can I focus on the people who are truly right for my work, instead of worrying about people who my work is not meant to resonate with?
So often, we think successful content equals replicating what we’ve been told ‘works’. Yet in this, it’s so easy to become confused about our own unique message, our own authentic expression and the special way this creates connection with the right people for our work. It’s so easy to think we must contort our content into something that is not us, just so it will ‘convert’ better. Yet when this happens our content no longer feels natural or right to us, often leaving us blocked, confused or avoidant.
I created Content that Connects as a part teaching/part self-reflective resource to help you unearth the true message, voice and audience of your business, so you can create the type of connected content that becomes an immediate attactor to those who truly want and need what you offer. Through 5 self-led audio classes you’ll explore a gentle, genuine and powerful approach to messaging and online expression that is rooted in connection, not convincing. An approach that puts your sensitive heart at ease and draws a steady stream of clients and customers to your work, in a way that feels natural, unforced and true to who you are.
*If you’d like to start with just the first class of this series, you can purchase class one separately here.
Who is Content that Connects for?
Content that Connects is for you if you are a sensitive-hearted, feminine soul in business, who no longer (or never did) want to ~
get bogged down in uninspiring content strategy and 5 step processes that promise you results, but seem to fall flat when you try to apply them to your content (or, draw in the completely wrong people for your business)
use inauthentic copywriting techniques, complicated funnels or forced connection strategies to attract new clients and customers
contort yourself, your work and your content and diminish your unique creativity and heart in the hopes of replicating ‘what works’
manipulate, hustle or subtly coerce people into taking action through scarcity, fear and pain
relentlessly share your personal life and lifestyle on social media as the only way to create connection and trust
over think, force, strive, compare and compete to be seen and heard in your business
Instead, you desire gentle guidance and practical direction to help you create content that ~
is truly reflective of you and your business/creative work
magnetises the right people to invest in your work (without you needing to push, force, convince and prove)
shows the true value of what you offer in a way that feels natural and authentic, not authoritarian or over-masculinised
speaks to those who are truly right for your work
feels like artistry and expression, rather than a means-to-an-end to “get” clients/customers
inspires people into taking action on their own accord
illuminates your distinct voice, rather being a copy of what has seemingly “worked” for others
allows you to deeply connect with potential customers/clients without needing to be constantly online or continually conversing 1:1
supports evergreen sales (organic and consistent purchases/bookings all year round without needing direct launches/active selling).
builds naturally-paced trust with those who truly appreciate your work, message and values
When you know how to create content that connects with the hearts you’re meant to serve, the way you share and market your business becomes graceful, magnetising and wholehearted.
You can rest in the assurance that your content is constantly working for you, even when you are not online. You do not have to market and sell in pushy or forceful ways or be on social media constantly (or at all). Your content no longer feels like a ‘means to end’, or a forced tactic or formula you must stringently follow for success. You understand who your business, service and creations are truly meant for, and enjoy using your content to connect with your true audience, rather than feeling like you need to convince people or relentlessly prove your value. You draw the perfect people to your business and creative work, in a way that feels natural and true.
“I am so grateful for your work and I wish I had found you much sooner in my business journey. There was so much value in each class of ‘Content that Connects’ that I have not come across in any other business or marketing platforms. Your approach to business and content creation has really been a soothing balm for my more feminine soul- I deeply appreciate you for showing me a different way.”
Elia Kanak Rajah, www.wildwonderwellness.com
the details
Content that Connects was initially released as a 5-part weekly audio coaching series and is now available as an on-demand self-guided resource. Once enrolled, you’ll receive immediate access to all 5 workshops. These range in length from 50-75 mins each and include audio classes plus guided content prompts and reflections to help you apply everything to your own business.
Each workshop builds on the others in the series, offering you a supportive deep dive into your own business, message, values and unique way of organically magnetising and creating natural sales from an audience that truly resonates with your work. I share powerful content creation principles that honour your feminine soul and non-linear, creative spirit, as well as offering more personal perspectives and insights from my own content creation and business journey. You’ll receive lifetime access to the course so you can move through the material in your own way, pace and time, revisiting the workshops whenever you desire and and continuing to craft naturally compelling content that feels truly authentic to you and your work.
one.
Connecting, not convincing
the mind-heart shift
unraveling the noise, untangling the shoulds
the shields that block connection
a fresh look at niching
your false audience
your true audience
three.
Translating your (true) value
connection content vs commodity content
from sharing to naturally compelling
show not tell
information vs insight
clarity + direction
the compound effect
two.
Am I in the right place?
the heart of belonging
emotion vs logic
the ideal client/customer myth
the texture of you & your business
the (actual) point of ‘pain’ points
some-one gets it
four.
The Archetypes of Expression
the creative-authority conundrum
you are not one thing (and there is not one way)
layers of connection
the storyteller, the artist
the encourager, the expert
the educator, the reframer
five.
Creating content (feminine style)
the roots of inspiration
the backwards model
truthbumps
grounding your message
quality vs quantity
to share or not to share?
plus:
other valuable tips weaved into the course, such as a powerful process to create titles for your content to immediately gain the attention of the audience you desire, and a guided breakdown of my most popular earlier blog posts that sparked my audience growth, to help you with sentence starters, structure & practical ways to create genuine connection through your own writing.
“I’ve spent the last week letting your words soak into my being, letting go of the old ways that didn’t feel right. Every time I listen, I hear something I feel like I’ve never heard before. I listen to you when I walk along the beach in the mornings and I feel like we’ve been having easy chats each day. By the time I get home, I have a head full of amazing ideas and I write and create.”
- Nada Jasz
By purchasing you agree that you have read the course terms & conditions below. (This course is also available in the Soft Marketing Bundle which will offer you extra savings if you also wish to purchase Growing a Business Without Social Media).
FAQs
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This course is designed to support you as a sole or small business who is looking to create a rich and sustainable content base for your business/creative work- all while developing authentic communication and messaging skills that will serve you in many facets of your business and marketing.
My work generally aligns with thoughtful, receptive women who require a soulful, gentle and genuine approach to business creation and marketing.
In terms of the type of business this course would suit, there are currently women enrolled in this course ranging from industries such as: photography, business management, graphic design, life coaching, food entrepreneurship, energy healing, floristry, hair care, counselling, birth coaching, business coaching, interior design, painting, writing, digital course creation and women’s wellness. Essentially, if you are looking to build an audience online and create natural sales of your work/service through organic content marketing, this course will be valuable.
The prompts and practical reflections that are intertwined in the teachings are designed to help you draw out exactly what is needed to create rich content for your unique business.
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The course is a self-paced audio series, delivered digitally, with no live component involved. On enrolment, you’ll be asked to create an email login and password, after which you’ll receive immediate access to all of the content in a secure and user-friendly course portal.
Content includes a video introduction and 5 audio classes, each ranging in length from 55 to 75 minutes.
This course was initially designed to complete weekly over 5 weeks- but because you have immediate access to all material, you can move through it at whatever pace feels right for you. Some of my clients prefer to deeply engage with the prompts and reflections, whereas others find that they gain clarity, inspiration and guidance just through listening to each session.
All reflections, prompts and content links discussed in the course are also provided in written form directly below each class, so you can easily reflect and return to them when needed.
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Content that Connects is designed to help you create content in whatever medium you feel most comfortable with- this may be through blog articles, podcasting, youtube videos, Linkedin articles or social media posts. It is also ideal if you are in the process of creating or refining the content for your website.
This course will also give you deeper insight into broader feminine business philosophy, as well as direction and clarity around who your business is truly for.
If you’d like to learn the specific platforms and visibility strategies I use to grow my audience and get my content found by the right people I recommend exploringGrowing a Business Without Social Media. This is a self-led course that can be purchased individually or at a discounted price alongside Content that Connects in the Soft Marketing Bundle).
Terms + Conditions
By purchasing you agree that you have carefully read the full sales page, including the FAQs.
Price is in Australian dollars.
When purchasing, you’ll be taken to the checkout page, where you’ll be asked for your email to create an account before payment (if you’ve already purchased from Soul & Self and are using the same email, you’ll be asked to login with your previous details). After payment you’ll have immediate access to the full course.
Confirmation and login instructions will be immediately emailed to your provided email address on purchase. You can also view/download/print the invoice for your purchase directly from your course portal.
This is a self-led, self-paced resource, which means there is no personalised support.
You have ongoing access to Content that Connects for the life of the course- this means for as long as it is available through Soul & Self (all content is also downloadable, so you can download everything to your device to keep forever).
Purchase is final due to the immediate delivery of this course. Please ensure you have read the sales page carefully.
Content that Connects is also available in the Soft Marketing Bundle, if you would like to receive this course alongside Growing a Business Without Social Media at a discounted price.