What I have found in the online business world, is that there is a lot of strategy-based, 5-step-process type advice out there around how to create the ‘right’ content to market your business and creations. We are told to use certain funnels, templates, wording, copywriting techniques and social media strategies in order to convince people into buying.
And while it is helpful to understand strategies that allow us to effectively share and sell our work as female creators, I have also seen how strategy in the online business world can quickly turn into forced tactics, misaligned trends and soul-less formulas. Approaches that not only feel harsh and inauthentic to our feminine souls and creative spirits, but can also prevent us from accessing the heart of what genuinely compels (with integrity) the right people toward our business and creations.
Yet even when we sense this, I have seen with both myself and my clients, how easy it is to become tangled in the mind-focused ‘shoulds’ of the marketing and content world. We think we need to contort and distill and replicate what others have done, instead of finding our own unique path of creation and connection with those who are right for our work. In believing that we are not enough in our more natural expression, we inadvertently cut off the vital essence of connection and heart that fuels the deeper purpose of our business and magnetises the right people to our work.
What I have discovered, is that when we come back to this vital essence and learn how to naturally bring it into form (aka into something that other people can read, listen to, explore, watch) our content begins to speak for itself. When we discover how to genuinely and naturally share our knowledge, value and message, our content becomes infused with an aliveness that organically compels. We do not have to replicate strategies or formulas. We do not need to hustle for clients and customers through forced tactics. We can soften and trust that our content is working for us and connecting us to the right people for our business and creative work. We can trust that people are understanding and seeing the value of our work, without us having to use pushy or inauthentic tactics. We can share our work from a space of connection, not convincing. Understanding, not proving. Naturalness, not force.
Through ‘Content that Connects’ you’ll discover how to do this, in a way that supports your own unique business and creativity. Over five self-paced audio classes and accompanying guided prompts, you’ll learn to naturally convey the true essence and value of your business and creative work, creating content that is rooted in connection and magnetism, not inorganic force or unnatural tactics. You’ll connect deeply with your unique insights, knowledge, voice and true audience, so you can create rich and connected content that gracefully inspires and compels the exact hearts your business is destined to serve.
Who is Content that Connects for?
Content that Connects is for you if you are a feminine-fuelled soul in business, who no longer (or never did) want to ~
get bogged down in uninspiring content strategy and 5 step processes that promise you results, but seem to fall flat when you try to apply them to your content (or, draw in the completely wrong people for your business)
relentlessly share your personal life and lifestyle on social media as the only way to create connection and trust
use inauthentic copywriting techniques, complicated funnels or forced connection strategies to attract new clients and customers
contort yourself, your work and your content and diminish your unique creativity and heart in the hopes of replicating ‘what works’
manipulate, hustle or subtly coerce people into taking action through scarcity, fear and pain
over think, force, strive, compare and compete to be seen and heard in your business
Instead, you desire gentle guidance and practical direction to help you create content that ~
is truly reflective of you and your business/creative work
magnetises the right people to invest in your work (without you needing to push, force, convince and prove)
shows the true value of what you offer in a way that feels natural and authentic, not authoritarian or over-masculinised
speaks to those who are truly right for your work
feels like artistry and expression, rather than a means-to-an-end to “get” clients/customers
inspires people into taking action on their own accord
illuminates your distinct voice, rather being a copy of what has seemingly “worked” for others
allows you to deeply connect with potential customers/clients without needing to be constantly online or continually conversing 1:1
supports evergreen sales (organic and consistent purchases/bookings all year round without needing direct launches/active selling).
builds naturally-paced trust with those who truly appreciate your work, message and values
In my own business, having content that connects with the right people has been my most valuable and impactful asset.
It is an asset that works for me 24/7 to constantly speak to and attract deeply resonant women to my work. Having content that connects is how I organically grew my email list to thousands. It is what allows me to be consistently booked with clients in a way that has always felt receptive, softened and organic. It is how I inspire people to naturally purchase my courses and creations without me needing to be on social media or available online all the time.
In my own business, it was when I unraveled from thinking I needed to strategise and force connection, or contort my content to create specific outcomes, that I began to (and continue to) receive countless emails, enquiries & messages such as these ~
“Dear Belinda, what a joy to discover you. Providence at work!”
”I came across you in my pinterest feed yesterday. I have since read every blog post on your website .. no one has EVER put into words as well what i have felt my entire life ..i am so grateful i found you.”
”I‘m so glad I have found you. You are such a gem on the internet. I can relate to your work so much.”
”I found your content through Pinterest and there’s nothing else I can say except - it was divinely timed and aligned.”
”Wow, I felt an immediate sense of being home landing on your website.”
”I found you today and I have to say thank you. I’ve been reading, for the last hour, your blog articles and I loved them. I felt so seen”
”I’m so incredibly grateful for your work. It’s so rich and radiant and like nothing I’ve seen”
”I absolutely love your work and feel fully aligned with it. It’s EXACTLY what I’ve been searching for!”
”
When you know how to create content that connects with the hearts you’re meant to serve, the way you share and market your business becomes graceful, magnetising and wholehearted.
You can rest in the assurance that your content is constantly working for you, even when you are not online. You do not have to market and sell in pushy or forceful ways or be on social media constantly (or at all). Your content no longer feels like a ‘means to end’, or a forced tactic or formula you must stringently follow for success. You understand who your business, service and creations are truly meant for, and enjoy using your content to connect with your true audience, rather than feeling like you need to convince people or relentlessly prove your value. You draw the perfect people to your business and creative work, in a way that feels deeply natural to your feminine heart.
“I am so grateful for your work and I wish I had found you much sooner in my business journey. There was so much value in each class of ‘Content that Connects’ that I have not come across in any other business or marketing platforms. Your approach to business and content creation has really been a soothing balm for my more feminine soul- I deeply appreciate you for showing me a different way.”
Elia Kanak Rajah, www.wildwonderwellness.com
the details
Content that Connects was initially released as a 5-part weekly audio coaching series and is now available as an on-demand self-guided resource. Once enrolled, you’ll receive immediate access to all 5 workshops. These range in length from 50-75 mins each and include audio classes plus guided content prompts and reflections to help you apply everything to your own business.
Each workshop builds on the others in the series, offering you a supportive deep dive into your own business, message, values and unique way of organically magnetising and creating natural sales from an audience that truly resonates with your work. I share powerful content creation principles that honour your feminine soul and non-linear, creative spirit, as well as offering more personal perspectives and insights from my own content creation and business journey. You’ll receive lifetime access to the course so you can move through the material in your own way, pace and time, revisiting the workshops whenever you desire and and continuing to craft naturally compelling content that feels truly authentic to you and your work.
one.
Connecting, not convincing
the mind-heart shift
unraveling the noise, untangling the shoulds
the shields that block connection
a fresh look at niching
your false audience
your true audience
three.
Translating your (true) value
connection content vs commodity content
from sharing to naturally compelling
show not tell
information vs insight
clarity + direction
the compound effect
two.
Am I in the right place?
the heart of belonging
emotion vs logic
the ideal client/customer myth
the texture of you & your business
the (actual) point of ‘pain’ points
some-one gets it
four.
The Archetypes of Expression
the creative-authority conundrum
you are not one thing (and there is not one way)
layers of connection
the storyteller, the artist
the encourager, the expert
the educator, the reframer
five.
Creating content (feminine style)
the roots of inspiration
the backwards model
truthbumps
grounding your message
quality vs quantity
to share or not to share?
plus:
other valuable tips weaved into the course, such as a powerful process to create titles for your content to immediately gain the attention of the audience you desire as well as a guided breakdown of my own most popular blog posts, to help you with sentence starters, structure and practical ways to create genuine connection through your own writing.
“
I’ve spent the last week letting your words soak into my being, letting go of the old ways that didn’t feel right. Every time I listen, I hear something I feel like I’ve never heard before. I listen to you when I walk along the beach in the mornings and I feel like we’ve been having easy chats each day. By the time I get home, I have a head full of amazing ideas and I write and create.”
- Nada Jasz
pricing
175 aud (approx 115 usd)
By purchasing you agree that you have read the course terms & conditions below. (Please note, this course is also available in a discounted feminine business bundle)
questions, purchase details + T&Cs
Q + As
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This course is designed to support you as a creative entrepreneur who is looking to create a rich and sustainable content base for your business/creative work- all while developing authentic communication and messaging skills that will serve you in many facets of your business and marketing.
My work generally aligns with deep thinking, thoughtful, sensitive-hearted women who value their creativity, femininity and heart, and require a soulful, natural and genuine approach to business creation and marketing.
In terms of the type of business this course would suit, there are currently women enrolled in this course ranging from industries such as: photography, business management, graphic design, life coaching, food entrepreneurship, energy healing, floristry, hair care, counselling, birth coaching, business coaching, interior design, painting, writing, digital course creation and women’s wellness. Essentially, if you are looking to build an audience online through organic content marketing, this course will be valuable.
The prompts and practical reflections that are intertwined in the teachings are designed to help you draw out exactly what is needed to create rich content for your unique business.
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The course is a self-paced audio series, delivered digitally, with no live component involved. On enrolment, you’ll be asked to create an email login and password, after which you’ll receive immediate access to all of the content in a secure and user-friendly course portal.
Content includes a video introduction and 5 audio classes, each ranging in length from 55 to 75 minutes.
This course was initially designed to complete weekly over 5 weeks- but because you have immediate access to all material, you can move through it at whatever pace feels right for you. Some of my clients prefer to deeply engage with the prompts and reflections, whereas others find that they gain clarity, inspiration and guidance just through listening to each session.
All reflections, prompts and content links discussed in the course are also provided in written form directly below each class, so you can easily reflect and return to them when needed.
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Content that Connects is designed to help you create content in whatever medium you feel most comfortable with- this may be through blog articles, podcasting, youtube videos, Linkedin articles or social media posts. It is also ideal if you are in the process of creating or refining the content for your website.
This course will also give you deeper insight into broader feminine business philosophy, as well as direction and clarity around who your business is truly for.
If you’d like to learn the specific platforms and visibility strategies I use to grow my audience and get my content found by the right people I recommend exploring Growing a Business Without Social Media. This is a self-led course that can be purchased individually or at a discounted price alongside Content that Connects in the Feminine Business Bundle).
terms + conditions
By purchasing you agree that you have carefully read the full sales page, including the FAQs.
When purchasing, you’ll be taken to the checkout page, where you’ll be asked for your email to create an account if you haven’t already purchased a course from Soul & Self. You’ll then gain immediate access to the Content that Connects course portal where you’ll find immediate access to all course material.
Confirmation and login instructions will be immediately emailed to your provided email address on purchase. You can also view/download the invoice for your purchase directly from your course portal.
There is no 1:1 support included with this self-led resource, but you are very welcome to email me directly with shares and reflections.
Price is in Australian dollars (check price in different currency here)
You have ongoing access to Content that Connects for the life of the course.
Purchase is final due to the immediate delivery of this course. Please ensure you have read the sales page carefully, as well as exploring my writings/website if you are not already familiar with my work before purchasing.
Content that Connects is also available in a Feminine Business Bundle here, if you would like to receive this course alongside Growing a Business Without Social Media at a discounted price.
Any other questions? email belinda@soulandself.com