Why I deleted my old blog and finding space for the feminine soul in business

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I recently archived my blog which had 2+ years of articles on it.

And it made me think about how we love to cling to old ways, feeling fearful that if we drop what isn’t needed anymore, we’ll be lacking. In a practical sense for me, this looked like deleting blogs that were good drivers of traffic to my site, and wondering if that was the best move - while also knowing that my energies and priorities have shifted this year. And with this, the resonance I create will be different, attracting the type of sensitive, creative-hearted women who I believe my work is truly for.

My other reason was to maintain more privacy online, to not be as open on these more public spaces that anyone can engage with. I want to instead create a more tiered approach, where I continue to still offer writing via the blog, but keep the deeper, more personal insights for my email community and for those who engage in my offerings.

I’ll write more on this soon (update: You Don't Need to Sell Your Soul on Social Media to Grow a Business) but it’s become clear that we don’t need to abandon our need for privacy, just to create resonance or connection.

In fact, this is something that’s coming through really clearly at the moment- having reverence around what we share, and knowing that there are no “rules” that say we need to over expose ourselves online just to grow our businesses.

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Building on this, another thing that I’ve been moving through over the past 2 years, is bringing the same sense of conviction and sovereignty that I have in other areas of my life, into business.

I guess when we’re newer at something, it can be harder to trust ourselves, which is when we start listening to everyone else and thinking that we have to compromise ourselves.

I talk a lot about the unconscious rejection of the feminine in our world, and how it plays out in so many areas of our lives, especially for women. But it’s been really interesting to watch how it plays out in the business world.

Business, in its traditional iteration, has felt deeply challenging for me to come to terms with. Because while I can see and understand the logic of so much of what is presented as the ‘should dos’ in business, much of it has just never felt right in the context of how I want to share and what I want to create.

I think this is because business plays so deeply into the energetic of needing to solve and fix, to have an agenda around everything- to forsake naturalness and artistry for the sake of profit. Which means business, as it is usually presented, does not feel like a place that the feminine can be within, without being compromised in a significant way.

So this is what I’ve been unraveling- how does the feminine soul fit into business?

I feel like my cells have memories of a time where contribution was organic and natural. And maybe this is in an ancient past (or future). A different realm to where we are. But it’s a memory of being able to share and express and serve, with no agenda or needing to find a niche, or wondering if you were “solving a problem.”

And as I wrote that, tears started flowing, as though a visceral part of me is grieving for being forced to abandon that naturalness.

I crave this organic way of life so much. A life where there’s no need to have a clearly defined agenda about everything. Where we have the space and time to respond to life as needed. To be there in the ways we are organically required. To laugh and relate and to just be truly HERE. To naturally look after and look out for the people around us, without fear of becoming exhausted because we’re also trying to make a living.

A life where the parameters for contribution are natural and free flowing, not driven by economic value.

These feelings make me determined to anchor in a new paradigm that supports the feminine in business.

A place where there isn’t this undertone of, “Yes, you can have your feminine ways, BUT only if you’re still able to achieve within distorted masculine paradigms.” (and when I say this, I am not saying that the masculine in its pure iterations is distorted- rather, that when masculine structures, energies and systems are not balanced in some way through the frequencies of the feminine, distortions tend to abound).

I think this happens so much because the feminine is not in service to utility, while utility is the god of the traditional business world. This has left little room for artistry and beauty in this realm, and has left business dry, barren of soul and sacrificing the integrity of the feminine for productivity and profit.

The Organic Feminine

Something that’s coming through strongly at the moment is the necessity to reclaim our organic feminine frequencies. I don’t see this as the ‘boss babe’ of instagram spirituality/self-development/business OR the placating, people pleasing, martyring feminine that we associate with more traditional or dogmatic religious understandings of femininity.

Instead, it’s the feminine that is convicted and strong in her gentleness, remaining anchored in her value and holding the frequencies required to infuse the value of feminine being and spiritual heart into the world. Instead of adapting herself to align with distortions and projections, she is graceful and secure, building up an energetic portal for others to step into.

Current offerings

This resurgence of this organic feminine will be the focus of my 1:1 work moving forward- rather than focusing on individual healing sessions, I’ll be focusing on my writings, as well as some longer term mentorships. This will allow space and time (for both me and my clients) to soften, unravel and move into the depths of feminine being, without rushing or forcing outcomes.

My other 1:1 focus will be supporting other feminine-led solopreneurs, creatives and small businesses with creating and growing their business in a way that deeply supports the feminine soul. Drawing in my experience with content writing and expression, this will be done under the umbrella of Feminine Business, where there is space and necessity for naturalness, trust and softening, alongside organic strategy that doesn’t play into distorted templates of overconsumption or compromising the feminine soul.

It feels so necessary at the moment to do bring in something a little more tangible and grounded, as the past few years I’ve spent a lot of time in the ethers! I’m sure things will continue to evolve and develop as time goes on, but this is where I am at the moment.

More to come via email. If you’d like to join the email community you can subscribe here.

Belinda x

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update:

I’ve now also archived many of the feminine healing writings I wrote over the coming years and collated them into the ‘Soften and Bloom’ writing collection. Learn more here.

other posts you may enjoy:

Choosing Not to Sell Your Feminine Soul on Social Media to Grow a Business

Connection vs extraction in business (and how this impacts your results, and your feminine heart)

Browse all writings on the blog