How to Market and Sell Naturally in a Softer Way

Marketing can bring up a lot for feminine-led souls in business.

Because traditionally, we associate marketing with in-your-face advertising. Cold calling. Sales funnels. Sleazy, manipulative or cringe-inducing copy. Convincing, proving, hustling.

And even nowadays, this type of selling is rife. There’s a constant and overwhelming amount of online content and advertising being thrown in our faces. Especially via social media, where it seems like everyone is competing for their voice to be heard. 

But while it’s true that you do need to share your business with people, what you don’t need to do is use icky marketing strategies that make your feminine soul wither.

A much better way to approach marketing for feminine souls, is though something called content marketing.

What is content marketing?

Content marketing is simply the process of creating intentional, valuable content that’s designed to support the people who are looking for exactly what you’re offering (the second part of this is about optimising your content so it actually gets found by those people- but I’ll chat about that more in a future blog post).

When you create intentional content, instead of adding to the noise, you’re actually cutting through the noise and getting to the right people (aka the people actually interested in what you offer).

For feminine souls, a big block in sales and marketing can be feeling like you don’t want to push your work onto people. But this feeling isn’t something that you need to overcome, as it actually comes from a deep sense of emotional attunement- you innately know that it’s more natural to connect with the right people, instead of marketing yourself to people who may not appreciate what you’re offering.

So instead of trying to push aside this natural trait, content marketing helps you work with it, by encouraging you to narrow and direct your focus so that you’re attracting potential customers who are actually the right fit for your product or service.

Instead of convincing, proving and selling, you’re naturally attracting. Attraction (which is the art of naturally drawing something to you, instead of needing to seek it out), is a deeply feminine energetic- which means that as a feminine-led soul, you’ll feel energised and confident executing marketing strategy that works with principles of attraction. It’s how the feminine soul is naturally designed to do things, and it actually creates much better results for feminine-led souls.

So how do you get started with content marketing?

Effective content marketing is about creating content that not only naturally attracts and connects with your ideal audience, but also inspires action.

And the way to do this isn’t through convincing, manipulating or telling people what they need. It’s about creating resonance. Resonance with people who are meant for you business. Resonance with the people who have been yearning to find what it is that you offer.

For feminine-led souls, this is so important. Because if we don’t understand how to create resonance with our ideal clients, then we end up churning out content to everyone, thinking that we need to be on all the platforms, doing all the things.

When in reality, if we instead focus on creating resonant content, we can narrow our focus and do much less, in a more intentional (and ultimately profitable) way.

So, to create the type of deeply resonant content that doesn’t require you to be pushing out content constantly, the first thing you need to have is a deep understanding of what exactly your ideal client is looking for.

Because while you may have a good understanding of your offer (you know the mechanics of it- eg. what it is, the benefits, why it’s needed..), this isn’t what ultimately creates the deeper resonance that attracts people to your business and compels them to actually buy.

What actually creates this deeper resonance, is how well you can understand and articulate the challenges, intent and deeper needs and desires of your ideal customer.

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If you’d like to read on, the full piece of writing now lives in the Gentle Creation ebook.

Belinda x