If you’re a soft-hearted business creator or feminine creative who is craving a gentler way of sharing your creativity, voicing your expression and growing your business online, you may be wondering…

How can I share my business online in a way that feels natural, genuine and gentle?

How do I actually get people to find me online? Is Instagram the only way?

Is there a way to show up on the first page of Google?

How can I build an audience that actually wants what I’m offering?

Should I start a blog for my business? What would I even write?

Is blogging even a thing still? (spoiler- it most definitely is!)

How can I attract a steady stream of clients and customers to my website? 

How can I get out of my head and feel confident sharing my creativity and expression online?

How do I share the true value of my creative work and business, when I’m not quite sure where to start?

These are just some of the questions I explore with my content and writing clients, as together we create content, unravel blocks and resistance, cultivate natural voice and expression, nurture messaging, build gentle online visibility and come back to the art of connection, sustainability and slow and graceful marketing.

What is content and writing coaching?

Content and writing coaching is the process of reconnecting you with the inherent wisdom and expression that is naturally revealed when you unravel from misaligned marketing advice you’ve encountered online, and instead give yourself space to explore the heart-fuelled essence of you and your business.

It is unhooking from the relentless pace of the content creation/social media hamster wheel, and softening into gentle visibility strategies that organcially (yet powerfully) connect you to the right people for your business- even when you’re offline.

It is about grounding and tangibly articulating that uniquely compelling texture that you and your business inherently hold (that no other business can replicate- no matter how similar your offerings).

It is about nurturing and cultivating your trust, expression and voice, so you can create deep and compelling connection with those you are naturally and perfectly positioned to serve through your business.

My philosophy

Naturalness means that I help you share who you are and what your business offers, in a way that is rooted in truth, integrity and connection. This approach completely negates the need to push, force, convince or use manipulative and inauthentic copywriting and sales techniques to attract customers and clients- something that my clients find deeply relieving.

Sustainability means that whatever content you create will compound over time to give you a solid online presence that continues to build and attract clients for years to come (and if you desire to transform or pivot your business, you’ll have a deep understanding of the timeless principles behind sustainable marketing and content creation). I teach a combination of practical strategy alongside a more intuitive and subtle approach that allows you to build resonance, connection and impact through your unique voice and messaging, as well as utilising platforms and strategies that evoke natural, consistent and gentle discoverability.

Slow, Feminine-Infused Living means no more feeling like you’re on a hamster wheel while you relentlessly create micro content each day on social media platforms. Instead, you feel safe to move with your natural feminine rhythms. Your content is working for you- a stable foundation that means you can align with your organic pace and creative cycles, knowing that clients and customers can still discover and interact deeply with your business when you’re offline.

Who is content and writing coaching for?

• you are gently passionate solopreneur or deep-hearted small business owner looking to connect with the right people for your business in a way that feels natural and authentic

• you enjoy a softer, more natural way of sharing and marketing your business

• you are keen to stop relying on social media as a core marketing tool (or even move completely away from it)

• you want to build sustainable, organic foundations for your business, where your content is working for you without you needing to be online, or constantly marketing your business.

• you want to action your writing/content projects with self-belief and trust- knowing that you have a supportive person in your corner (that’s me!) to offer you guidance, tools, encouragement and gentle strategy along the way

More specifically, you may:

• want to create deeper connection with your ideal client/s.

• feel blocked or stuck around your content (this could be around a specific piece of content like a sales page, or you’re just feeling general resistance and are seeking inspiration and support to help you move forward with ease)

• want to start or build your blog to attract more customers/clients

• struggle to ground and translate your business and ideas.

• want a space to speak freely and deeply about your ideas and expression

• be interested in building your visibility and online presence in a softer way

• need support with expression, messaging, structure or voice

• want to build confidence and trust in your writing and expression

• want focused consultation and advice while planning/actioning a specific writing or content project (website, sales page, ebook, course etc)

• want guidance around gentle content marketing and strategy

• want to deepen into a more intuitive, natural writing style that feels truly authentic to you