I have found that one of the biggest blocks in creating successful content (content that naturally translates to audience building and sales), is when we believe that we must convince and prove ourselves to a false audience, instead of naturally connecting with and understanding our true audience.
The problem with this, is that our false audience DO require a lot of convincing and ‘heavy lifting’. They require that we relentlessly show up online, prove our value over and over again, overcome objections, create forced familiarity/connection, and use various tactics to push a quicker sale.
All things that the creative-hearted, deep thinking women I work with tend to recoil at.
When we subconsciously believe that we must create and share from a space of convincing, rather than connection, the common result is a feeling of fear, overwhelm,and ultimately, inaction. Combined with the intensity of the modern online world, we begin to internalise unhelpful and discouraging beliefs about who our audience is and what they require of us.
I have noticed myself that every time I feel overwhelmed and uninspired around creating and sharing content, it is usually because I have fallen into the trap of thinking I need to appease a false audience.
I have seen how trying to convince and connect with those who are not actually right for our work, is a recipe for overfunction (over thinking, over responsibility and over complicating our content), which is one of the quickest ways to exhaust and demoralise our creativity, femininity and inspiration.
It is also a recipe for creating a disconnected, non-engaged audience who are not interested in or ready to purchase your offers, and for attracting clients and customers who do not actually value your true work.
This 75 minute audio class/workshop is designed to help you untangle from convincing the wrong people, and instead come back to a place of gentle connection and understanding of your true audience. You’ll uncover who your business is truly here to serve, discover your ideal messaging and positioning, and be guided on how to create rich, connected content that draws in right-fit customers and clients directly to you.
“I just can’t believe it. I’m listening to ‘From Convincing to Connecting’ and for the first time in 7 years I’m clear about why certain things failed in my online work. I was trying to convince a false audience (3 sets of them!) when I have only one true audience. Now my work is to refine my content and center it around this true audience. Damn! I feel as if I was ‘seduced’ by all that niche stuff... not to mention all the money and time I’ve spent in vain because I was trying to impress my false audience. Thank you so much.”
class details
you’ll receive instant access to ‘Connecting, not Convincing’ a 75 minute audio class that you can listen to in your own way, pace and time
you’ll be guided through:
the mind-heart shift + why it’s not about forcing content, but about clarifying who you and your business/creative work is naturally equipped to support, inspire, serve.
unraveling the noise, untangling the ‘shoulds’ + why coming back to the essence and heart of your business is central to creating magnetism and connection through your content
the shields that block connection + why formulaic content/marketing “tactics” may be making you invisible to the very people your business is a perfect fit for
a fresh look at niching + how the traditional way you’ve been taught to ‘niche down’ can keep you blocked and confused about your content
your false audience + why it’s commonplace to accidentally focus on them- but why this undermines your connection with the people you actually want to attract to your business (who are truly ready for what you offer)
your true audience + and how focusing on speaking to the right people allows you to create content in a way that feels true to who you and your business are- as well as making marketing and sales feels natural and unforced.
As part of the class, you’ll also be guided through prompts and reflective questions to ensure you can apply everything I teach/share to your own unique business and creative work.
my teaching style
I teach and share in a way that supports the feminine soul and creative spirit of the women drawn to my work. This means that while I offer practical solutions and support, I interweave this with organic, personal understandings and deeper insights into why so much of what we’ve been taught in the traditional business realm feels literally impossible for us to action. This type of insight and understanding is so often overridden in the frantic search for linear solutions and quick fixes- yet I have found that it is also the very antidote that the feminine-essenced women I work with need, in order to unwind resistance to sharing their work, access the naturalness and magnetism of their own expression, and truly connect with clients and customers who value not only what they do/offer, but also value the unique essence, message and heart they bring to their business/creative work.
access + pricing details
55 aud /approx 37 usd (check price in different currency here)
‘Connecting, not convincing’ is the first class in a 5-part self-guided series, Content that Connects. Because of this, you will receive a discount code for $55 aud should you wish to purchase Content that Connects in its entirety in the future. This discount can also be applied if you’d like to purchase the Feminine Business Bundle (which includes Content that Connects + Growing a Business without Social Media.)
On purchase, you’ll be asked to create an account using your preferred email- this gives you access to a secure course portal that will house this workshop (if you’ve already purchased a digital resource from Soul & Self, you’ll be prompted to log in to your existing account when purchasing).Once purchased, you’ll be able to immediately access the 75 minute audio class (you can also download the workshop to your device/s). You’ll also receive an automatic confirmation email with your receipt and login details.
Because this is the first class in a 5 part series, you’ll also receive access to the introduction video for Content that Connects.
By purchasing this workshop, you will not be automatically added to any email marketing, funnels or future upsells for the full course (I don’t send emails like this anyway). The only way to join my organic email community is to intentionally opt in via my website or via the optional email sign up link that you can find within your course portal.
Please ensure you have read the terms and conditions below before purchasing.
terms + conditions
by purchasing you agree that you have carefully read the sales page in its entirety, and you agree with the below terms and conditions of purchase.
This is a self-guided resource, with no 1:1 support offered.
Price is in Australian dollars (check price in different currency here). My courses/digital resources support women worldwide- payments are accepted from most countries, using secure payment processing via Stripe or Paypal.
You’ll receive immediate access to the full workshop and introduction video on purchase.
You can download the workshop and save it to your device/s to listen to offline.
You’ll have lifetime access to the workshop- this means for as long as the workshop is available on Soul and Self.
By purchasing, you are agreeing to take responsibility for how you apply this workshop to your business and the results you achieve as a result of using the information offered.
‘Connecting, not Convincing’ is the first session in a 5-part self-guided series, Content that Connects. Because of this, you will receive a discount code for $55 should you wish to purchase Content that Connects in its entirety in the future. This discount code is only redeemable for as long as Content that Connects is available for purchase on this website.
Due to the immediate delivery of this workshop, sales are final.
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Any other questions, don’t hesitate to contact me,
Belinda x