Choosing not to sell your feminine soul on social media to grow your business

As feminine souls, so often our organic desires are for agenda-less connection, naturalness, softness, creative flow, soul integrity, artistry and receiving with ease. Things that can often feel incompatible with the masculine-led norms of modern marketing.

So it makes sense that we would search for different ways to do things, more in line with our feminine nature. What I've noticed through this desire though, is a trend of taking the feminine naturalness of sharing, connecting and being vulnerable, and turning it into a way of “doing” business.

The most overt way that this has shown up is in the way that women have been subtly convinced that they need to constantly share their lives on social media, in order to sell their work. A subtle energetic of compromising the sacred energy of our intimate processes, because we've been hooked into a paradigm that tells us that this is the only way the feminine can actually succeed in business.

And while this may be rooted in an overall genuine and natural desire to connect, serve others and grow a business, it’s also set the tone for women (especially those in the coaching, healing and spiritual business space), to base their businesses on sharing their personal lives and vulnerabilities, consistently and publicly online via social media.

Building a business in this way has been glorified to women, which has led many to think that they should be using social media like this if they’re to have success.

I’ve already written about the impact that feeling constantly tethered to social media can have on the feminine essence. And this impact can become even more prominent when a woman thinks she has to use social media in a certain way for business success.

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I’ve explored this resistance significantly, as being in online business has brought the energetics of social media directly into my sphere. I began using Instagram to share my writing when I started Soul and Self as a blog (after being off all social media for over 5 years).

Yet it was when I transitioned my blog into a business that I really started to question the platform, as I began to gain insight into how using social media as a vehicle for your business growth can actually feel within the feminine energy system.

And while ebbing and flowing in my opinion of social media as a whole, I did keep returning to the same perceptions around the sharing/being vulnerable on these platforms.

It just didn’t feel good to my soul.

I’m so much happier with less information, with sharing myself in more private spaces.

I don’t want to have to constantly share my lifestyle as a selling point for my business, because I enjoy being predominantly phone free in my leisure time.

I value integrating and allowing my personal experiences to marinate for some time, before sharing them (if at all).

And I don’t enjoy the energies and intentions of certain social media platforms.

I don’t enjoy the frenetic pace of so much different micro-content in the one space, and I don’t want to participate in the scrolling culture that has ensued from this.

I like reading books and long and meandering blog articles, and buying work from people where I can go deeper.

I like intentionally seeking out people and businesses, delving into their websites, or signing up for their email updates.

I like trusting that life will organically direct me to who and what is meant for me, at the right time.

I like feeling connected to my own life and business, without knowing what so many other people are doing.

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If you’d like to read on, the full piece of writing now lives in the Gentle Creation ebook.

Belinda x

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