How to develop a true sense of value around your creations/business, that nurtures your feminine heart and helps you feel safe to sell

Something that I have noticed in my business is how much more inspiring and empowering it is to sell to people who have that true heart resonance with my work that moves beyond the commodity of what I offer, into its deeper value. The women who I know are truly valuing and deeply receiving what I offer. They see the heart of my work, and it connects with and inspires their own heart. 

This feels very different to the energy of someone who is seeking and rushing to quickly ‘pull’ something of use from my offerings, rather than really resonating with the underlying values and essence of what I offer.

This second energy is not at all wrong. Obviously, I want people to find my work useful and valuable and helpful in their own lives and business and creative path. And when we put our work online as creations that anyone can enrol in/purchase, we cannot control the reasons for people buying our work. (And obviously there can be a strong financial appeal to receive more sales, regardless of the energies behind these sales).  

Yet I am seeing more and more, how much I value and feel the energetic resonance of the people enrolling in my courses and buying my offerings. At first I only thought this energetic resonance was important for 1:1 work, where I was actually connecting face-to-face with my clients- and it did not matter so much if some who were enrolling in my courses did not have that depth of connection with my work. They could take what they needed and move on.

Yet I now see how deeply I feel and energetically sense every person who enters my business, regardless of whether I connect with them face-to-face. And in this, I have observed how much better it feels when I am having that energetic and financial exchange with women who feel the essence and heart of my creations from a place of deeper resonance, rather than from that more ‘quick fix’ energy.

Some of the reflections that I receive from the women enrolled in my offerings, make me realise how I can release something self-led, and it will interact with people in so many different ways. An example of this- when I first released Content that Connects, I did so over the span of 5 weeks, and invited women to directly reply and reflect on each session via email, if they wanted to. The emails I received were phenomenal. The depth, heart, thoughtfulness and beauty that I received in these reflections (from a course about content!) made me understand how our creations have the ability to uniquely connect with people in ways that we cannot even imagine.

It also made me understand how much more deeply our work can impact people when they are actually a true match for the type of value we offer through our work/service/creations.

Consciously understanding this within myself has shown me why connecting with the right people for our work (and within this, understanding who our work is truly for) has always been a central part of my feminine business/creation philosophy. Because drawing in customers and clients who our work is not resonating with at that true level, can be very draining for us energetically. And trying to avoid this feeling is what can make us unconsciously avoid sharing and selling our work.

So why would we draw in those who are not quite right for our true work/service/creations?

Well, I find we can often unconsciously contort both out content/marketing and our work/service/creations for a number of reasons:

1. We are seeking to appeal to more people because we feel this will equal more sales.

2. We do not quite trust our unique expression, gifts, service, creations, so distil them into something that feels more ‘safe’ or appealing to the masses.

3. The way we most naturally express and create does not align with conventional business and marketing templates, so we feel pressured to create a more formulaic structure around our work- which sees us abandon the true essence of our work.

4. We struggle with who we and our business are within the creative-authority spectrum- on the one hand having a more authoritative/utilitarian approach that stems from being able to serve the needs and desires of a specific group of people, but on the other, having a more creative, non-linear, less tangible, internally-sourced mode of creation that focuses on values like beauty, connection, heart and externalising our inner visions in a creative way. (I speak more on the creative-authority conundrum in Content that Connects).

5. We are still unsure and figuring out what we are offering, who our work is best suited for and how to develop a way of translating and offering this.

6. We believe an offering will sell better if we use languaging and tactics that appeal to more people (even if this is not the best reflection of what we actually offer, or how we actually want to share our work).

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Ultimately, trying to make our business/creations appealing to more people is something that we are taught to do when we believe that all sales are equal and that our goal should be to focus on getting as many sales as possible- regardless of how this compromises our true work, creative processes and feminine heart.

Yet in truth, I have seen that all sales are not equal, even if the monetary exchange is initially the same.

I have seen how the women who come into my work with true heart resonance tend to continue to be engaged with my work, often purchasing all or most of what I offer, and often approaching me to work 1:1 together. They take their time with my content and receive deep value from my work. They sign up for my email list. They are part of my quiet community. They share beautiful reflections and help me further trust and believe in my work. Their purchases and subsequent engagement, make sales feel clean, natural and empowering.  

I have found that the more my content and offerings reflect my true heart work, rather than what I think will sell best, the more I attract these types of sales. And the more I sense this energetic resonance, the safer and more trusting I become in my work and offerings- leading to actually wanting to create and share and sell my work. 

A huge unconscious fear that I see in female heart-led businesses and soulful creating, is the fear of our authentic work not being enough.

And this is a very valid fear, because for many people who come across our work, it won’t be enough. Not because our work isn’t valuable, but because it is simply not for them.

If our message, content and creations are aligned and true to who we are and what we offer, the people who are not for us will not feel attracted our work and (hopefully) move on to some-one or something that can truly serve them. Yet if we have been contorting and distilling our content and creations to try to create a more mass appeal, or because we think that our authentic gifts and creativity should be different, or because we think we must replicate what we have already seen, we begin to attract people to our work who do not have the natural resonance that will allow them to truly receive and gain value from our business/creative work.

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This leads to a much bigger conversation around how feminine unworthiness develops- in life, relationships and business- when we mask and contort who we authentically are because we unconsciously believe we must be appealing and useful to everyone.

We may receive the sales, the relationship, the approval- but if these things are not created from a space of authentic heart, they will come with a feeling of emptiness, of not being seen, of not feeling valued in our natural and true gifts and deeper essence.

I know that for some, business is a place where you have to ‘get over yourself’ and stop being so sensitive, and every sale is a sale, and who cares who it comes from. But the feminine heart cannot operate from this mode, without feeling deeply compromised. A state that can easily cause either an unconscious withdrawal from her creativity and business, or alternatively, a sense of complete burnout and exhaustion from having to constantly ‘perform’ in her business, while overriding the truth of her heart and her creative path.

This is why connecting, not convincing, is a throughline in my work, and one that deepens more and more as time goes on. I believe our creativity and femininity thrives when we know our work is landing in resonant hearts, whereas it shrivels if we feel that we must continually prove our value to ill-fitting people.

From a broader perspective, I believe that as sensitive women, we come to accept and love both ourselves and others more deeply, when we understand that we do not need to please or gain the approval of everyone. Instead we can create and be and live in ways that move our heart and allow our creativity and service to flow naturally and intuitively. From here, our authentic work and being will emanate naturally into the lives and hearts of those who can gracefully receive and hear the unique song of our soul.

Belinda x

Explore ‘Her Song’ my latest course, for the women creatives, dreamers, healers, artists and sensitives who are finding beauty, purpose and peace through coming home to their intuitve heart path and the expressions, gifts and essence of their soul.

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